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Imperium Real Answer Integration

Overview

Imperium's Real AnswerTM is a third-party service used to validate open-end text responses while a respondent is taking a survey. Real AnswerTM  will help you make sure that users are inputting valid responses by providing you with a Real Answer ScoreTM (“RAS”) for each open-ended response as it is submitted by a respondent.

The RAS allows you to score how valid a respondent’s responses are (i.e. does it contain gibberish, profanity, copied text from another source, etc.) while they are taking your survey, instead of having to look at the data after the respondent has finished the survey.

A response’s RAS is determined by an analysis of the following factors:

  • “Bad” language – Words and phrases not likely found in a newspaper.
  • Garbage words – Words not found in the lexicon for the specified language.
  • Robot-submitted responses – Text filled in programmatically.
  • Pasted-in responses – Text filled in from a computer clipboard.
  • Similarity – Text very similar to previously submitted content.
  • Engagement – Length of response in comparison to other responses to the same question.

This functionality is achieved without the knowledge of the respondent and therefore no consent is required. There are no client-side application downloads of any kind and no personally identifiable information is gathered.

You can use the Logic Library to add Real Answer to your survey. This is done using the real answer logic node.

1: Logic Syntax

To include Real Answer functionality in a survey using the real answer logic node, you will need to add the following <logic> tag to your survey on the same page as the question it is validating:

<logic label="realanswer1"
realanswer:ClientID="00000ABC-00AB-00AB-00AB-000000ABCDEF"
realanswer:Password="abcd1234"
realanswer:SurveyID="TestSurvey1"
realanswer:Target="q1.r3"
realanswer:Username="userid"
uses="realanswer.1"/>

The original Real Answer logic node is not compatible with trackVars="checkbox". To include Real Answer in a survey with trackVars="checkbox", use version 2 (realanswer.2) instead.

2: Parameters

2.1: Required Attributes

The following attributes are required for the logic node to function properly:

  • ClientID–  Unique ID assigned to client by Imperium
  • Password–  Password assigned to client
  • SurveyID–  SurveyID
  • Target–  Which open-end needs to be sent
  • Username–  User ID assigned to client

Note: The attributes above should be provided by your Account Manager.

Once added, the realanswer.1 logic node takes the answer from an open end, sends it to the Real Answer webservice, and returns a response including the Real Answer Score (RAS) for that response.

2.2: Optional Attributes

You can add the following additional attributes to further define the Real Answer validation parameters for each open-end. Adding these attributes is entirely optional, and you can use one or all of them within your logic node:

  • BillingCode – Used if they want to submit a billing code for the submission.
  • EngagedLength –  Minimum length of response in words before the NonEngaged factor will be triggered. Anything under the specified number will trigger that flag.
  • SupressSimilarity –  If set to "1" will perform a similarity check on other responses to this question.

The BillingCode attribute defaults to "Empty".
 

Additionally, you can use the LanguageCode attribute to set a new language for the validation check, or add one or more CheckCustomFactor variables to check responses against custom phrases that you define. 

2.2.1: LanguageCode

The LanguageCode attribute is a two-letter language code. The default validation language is English (EN), but you can use any of the supported language codes below:

LanguageCode

Language

EN

English

ZH-CHS

Chinese - Simplified

ZH-CHT

Chinese - Traditional

PT

Portuguese

DE

German

ES

Spanish

FR

French

NL

Dutch

SV

Swedish

NN

Norwegian

RU

Russian

IT

Italian

JA

Italian

PL

Polish

TR

Turkish

DA

Danish

FI

Finnish

MS

Malay

HU

Hungarian

RO

Romanian

SK

Slovak

ID

Indonesian

CS

Czech

BG

Bulgarian

VI

Vietnamese

 

2.2.2: CheckCustomFactor

There can be up to six CheckCustomFactor attributes in any survey, and these can be defined using custom phrases. Set each CheckCustomFactor attribute to "1" to run a check against its previously defined phrase:

CheckCustomFactor1

Perform a check for custom factor 1 to see if the string matches any of the previously defined phrases for this factor.

CheckCustomFactor2

Perform a check for custom factor 2 to see if the string matches any of the previously defined phrases for this factor.

CheckCustomFactor3

Perform a check for custom factor 3 to see if the string matches any of the previously defined phrases for this factor.

CheckCustomFactor4

Perform a check for custom factor 4 to see if the string matches any of the previously defined phrases for this factor.

CheckCustomFactor5

Perform a check for custom factor 5 to see if the string matches any of the previously defined phrases for this factor.

CheckCustomFactor6

Perform a check for custom factor 6 to see if the string matches any of the previously defined phrases for this factor.

 

The CheckCustomFactor attributes all default to"0".

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